Sports Illustrated rendering of the stadium.
The New York Red Bulls have a new stadium naming rights partner.
On Wednesday, Major League Soccer’s 2024 Eastern Conference champions announced a 13-year naming rights deal with Sports Illustrated Tickets.
Effective immediately, the 20,000-capacity Red Bull Arena in Harrison, New Jersey will be renamed Sports Illustrated Stadium. This marks the first stadium naming rights deal in sports publishing history.
“For 70 years, Sports Illustrated has represented the best in sports and culture,” said David Lane, CEO of Sports Illustrated Tickets. “Through this partnership, we aim to showcase our vast portfolio of media, live events, ticketing, hospitality and fan experience,” he added.
Financial terms of the deal were not disclosed.
As part of the agreement, starting with the 2026 season, Sports Illustrated Tickets will become the official ticketing partner for all events held at the stadium.
This includes all New York Red Bulls games, Gotham FC games, international soccer games and all concerts and events.
Sports Illustrated signed a deal with the New York Red Bulls for naming rights.
Courtesy: Sports Illustrated
Sports Illustrated tickets are also adding swag for stadium goers. Fans who attend games and events at the stadium will receive a Digital Sports Illustrated Fan Cover to take home.
The stadium’s naming rights mark a new chapter for the storied sports magazine, which began in 1954.
Sports Illustrated has had a challenging past few years filled with massive layoffs and ownership changes.
The brand is currently owned by Authentic Brands Group and published by Minute Media.
As Sports Illustrated looked to reinvent itself, Sports Illustrated Tickets launched in June 2021. Today, the ticketing marketplace holds more than $2.5 billion in tickets and offers access to more than 50 million sports, theater and concert tickets.
“Sports Illustrated Stadium is more than just a sports and concert venue – it’s a celebration of history, innovation and the unforgettable experiences that bring us all together,” Lane said.
