Today, ASOS, the destination for fashion-loving 20-somethings, is excited to announce the launch of coveted Spanish brand BIMBA Y LOLA.
Founded in 2005, the brand has gained global recognition for its bold, artistic designs and viral products like the iconic Chihuahua bag. The ASOS collection focuses strongly on animal prints and features 120 women’s clothing options with a fun mix of accessories, footwear, and clothing.
ASOS has launched Spanish brand Bimba Y Lola, known for bold, artistic designs like the Chihuahua bag. The collection features 120 womenswear options, including clothing, accessories, and footwear, with a focus on animal prints. Both brands highlight creativity and innovation as part of ASOS’ premium offering strategy to reach a fashion-conscious, global audience.
Shazmin Malik, Brand Director aASOS, saidOS: “With its innovative and irreverent vibe and style, BIMBA Y LOLA is a brand we believe will resonate strongly with our fashion-loving customers. The way our team styled and shot the product captures the essence of the brand, and we are excited to add this partnership to our expanded premium offering.”
Elena Montenegro, Digital Director , said: “We are thrilled to have BIMBA Y LOLA at ASOS, a brand that shares our core values of creativity, inclusion, and innovation. This partnership allows us to meet new audiences around the world who love to play with fashion and express themselves.”
The launch ties in with ASOS’ strategy to offer customers the best and most relevant products, including a curated assortment of premium brands accessible to fashion lovers at ASOS.
