H&M Move has announced a performance-driven training collection co-developed by global football icon Zlatan Ibrahimovic and H&M Move’s design team. The collaboration blends Zlatan’s unparalleled prowess in sports with H&M Move’s commitment to innovation and style, resulting in a collection that embodies strength, performance and fashion. The Selected by Zlatan collection was launched on Tuesday, December 3.
H&M Move has launched the ‘Selected by Zlatan’ collection co-designed with football icon Zlatan Ibrahimovic. Performance-driven training wear blends style, comfort and technology, including breathable DryMove components. The collection includes both men’s and kids’ lines, designed for aspiring athletes with a focus on fit and functionality.
ZLATAN’s involvement
During a series of design sessions with the team at H&M Move, Zlatan exchanged ideas and feedback on fit and function that led to a collection that combines technicality and comfort. His attention to detail is reflected in the color scheme (white, white, petrol, burgundy and black), advanced trim, strategically placed pockets, dynamic fit and unique logo where the words Zlatan and Move are graphically combined. Zlatan’s insight as a professional athlete has also shaped the selection of high-performance pieces that feature the trademark material DryMove, known for its breathability.
“Collaborating with the H&M Move team has been an amazing journey where I can bring my expertise as a professional athlete to the design table. Together, we have created a training collection that not only performs at the highest level but also looks great,” said Zlatan Ibrahimovic, Athletes and H&M Move brand movers.
“I’m proud to share it with my fans and H&M Move customers, who are just as passionate about training as I am.”
Mini-Zlatan: Nurturing the next generation of athletes
As a unique addition, the collection selected by Zlatan includes a children’s line designed for aspiring young athletes. Each item is crafted with the same attention to detail and technical innovation as the men’s collection. From breathable fabrics to a fit that promotes freedom of movement, every aspect is designed to support young sports enthusiasts, whether on the pitch, in the gym or during everyday play. At affordable price points From 14,99€ (~$15.74) to 34,99€ (~$36.74), H&M Move aims to make high-quality activewear accessible to many. The collection will be available in the boys category in sizes 110/116 (4-6 years) to 170 (14 years+) (girls are also welcome).
“We are incredibly proud to offer our customers the AW/24 selected by Zlatan collection,” said Head of Design at H&M Move, Marie Fredros.
“It was a lot of fun working together during our design sessions. Zlatan’s emotional involvement and his keen eye for technical detail resulted in a performance-driven collection that we believe will inspire and empower sports enthusiasts worldwide.”
original piece
Versatile shorts in multiple lengths for different training needs
High-performance training tights available in full-length and a shortened version
A selection of performance-driven t-shirts and strategically perforated mesh tanks for improved ventilation
A track suit in multiple colors designed for optimal recovery pre- and post-gym
ThermoMove quality made padded vest with a V-neck closure
Necessary training accessories such as high-length training socks, various sized towels and oversized water bottles
Prices range from 14,99€ (~$15.74) to 49,99€ (~$52.49). Men’s wear sizes from XS to 3XL
Note: Titles, insights and images in this press release may be modified by Fibre2Fashion staff; Rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
