TFA, organized by the BFC, is a key fundraiser for the BFC Foundation and plays the role of fashion at the intersection of culture and entertainment, illuminating creative talent and telling the story of the year in fashion. The Cultural Innovator Award celebrates a leading innovator and image maker in the entertainment industry who has created viral fashion moments throughout the years that have had a profound impact on the fashion industry and the culture at large.
A$AP Rocky has taken the world by storm since his emergence in 2011, dominating the music industry and racking up over 17.5 billion streams for his music to date. Rocky’s music videos have also garnered over 3.5 billion combined views on YouTube. In 2018, after two critically acclaimed, 1 Billboard 200 debuts with his albums Long.Live.A$AP and At.Long.Last.A$AP, Rocky released his third studio album Tasting. The album achieved over 1 billion streams worldwide, landing at #1 on the iTunes charts in 16 countries upon release. Most recently, Rocky released two new singles ‘Hijack’ and ‘Ruby Rosary’ which will both appear on his upcoming fourth studio album, Don’t Be Dumb.
A$AP Rocky will be honored as a Cultural Innovator at the Fashion Awards 2024 for his influence on fashion and culture. The British Fashion Council (BFC) recognized Rocky for his viral fashion moments, including his Paris Fashion Week debut and creative work with brands such as Moncler and Dior. The award celebrates her influence across music, fashion and entertainment.
Rocky is widely regarded as a fashion icon and has been part of many high-profile commercial campaigns including Bottega Veneta, Calvin Klein, Gucci, Courvoisier, Dior, Mercedes Benz, Moncler, Guess and Fenty Skins. Rocky’s creative agency AWGE has launched partnerships with Marine Serre, Amina Muaddi, Selfridges, JW Anderson, MTV and more. In June 2024, Rocky debuted at Paris Fashion Week with his highly anticipated show ‘A$AP Rocky: American Sabotage’. Rocky also starred in Baz Luhrmann’s 2015 film, Dope.
“We are thrilled to honor A$AP Rocky with the Cultural Innovator Award. Rocky has made a huge impact on the creative arts and popular culture this year – from his Paris Fashion Week debut to designing the retro futuristic neighborhood of Moncler’s The City of Genius in Shanghai. Through these collections and the promotion of her upcoming album Don’t Be Dumb, she firmly places herself at the intersection of culture and innovation. We are incredibly grateful for his continued support of UK designers and retailers.” Caroline Rush, Chief Executive, British Fashion Councilsaid.
TFA is the primary fundraiser for the BFC Foundation, which supports the future growth and success of the British fashion industry with a focus on education, grant-making and business mentoring.
Fibre2Fashion News Desk (RR)
TFA, organized by the BFC, is a key fundraiser for the BFC Foundation and plays the role of fashion at the intersection of culture and entertainment, illuminating creative talent and telling the story of the year in fashion. The Cultural Innovator Award celebrates a leading innovator and image maker in the entertainment industry who has created viral fashion moments throughout the years that have had a profound impact on the fashion industry and the culture at large.
A$AP Rocky has taken the world by storm since his emergence in 2011, dominating the music industry and racking up over 17.5 billion streams for his music to date. Rocky’s music videos have also garnered over 3.5 billion combined views on YouTube. In 2018, after two critically acclaimed, 1 Billboard 200 debuts with his albums Long.Live.A$AP and At.Long.Last.A$AP, Rocky released his third studio album Tasting. The album achieved over 1 billion streams worldwide, landing at #1 on the iTunes charts in 16 countries upon release. Most recently, Rocky released two new singles ‘Hijack’ and ‘Ruby Rosary’ which will both appear on his upcoming fourth studio album, Don’t Be Dumb.
A$AP Rocky will be honored as a Cultural Innovator at the Fashion Awards 2024 for his influence on fashion and culture. The British Fashion Council (BFC) recognized Rocky for his viral fashion moments, including his Paris Fashion Week debut and creative work with brands such as Moncler and Dior. The award celebrates her influence across music, fashion and entertainment.
Rocky is widely regarded as a fashion icon and has been part of many high-profile commercial campaigns including Bottega Veneta, Calvin Klein, Gucci, Courvoisier, Dior, Mercedes Benz, Moncler, Guess and Fenty Skins. Rocky’s creative agency AWGE has launched partnerships with Marine Serre, Amina Muaddi, Selfridges, JW Anderson, MTV and more. In June 2024, Rocky debuted at Paris Fashion Week with his highly anticipated show ‘A$AP Rocky: American Sabotage’. Rocky also starred in Baz Luhrmann’s 2015 film, Dope.
“We are thrilled to honor A$AP Rocky with the Cultural Innovator Award. Rocky has made a huge impact on the creative arts and popular culture this year – from his Paris Fashion Week debut to designing the retro futuristic neighborhood of Moncler’s The City of Genius in Shanghai. Through these collections and the promotion of her upcoming album Don’t Be Dumb, she firmly places herself at the intersection of culture and innovation. We are incredibly grateful for his continued support of UK designers and retailers.” Caroline Rush, Chief Executive, British Fashion Councilsaid.
TFA is the primary fundraiser for the BFC Foundation, which supports the future growth and success of the British fashion industry with a focus on education, grant-making and business mentoring.
Fibre2Fashion News Desk (RR)
